Welcome to the Advocacy and Research Hub, where we champion the cause of healthy and active ageing promoting research, policy advocacy and amplifying the voices of seniors. Our focus has evolved to shaping systemic change, ensuring that longevity is not just about adding years to life, but adding quality, purpose, and dignity to those years.

Through strategic collaborations, data-driven insights, and community-led initiatives, we work towards creating a more inclusive and supportive ecosystem for seniors in India.

Policy Advocacy: Working with policymakers, industry leaders, and civil society to develop age-friendly policies on healthcare, financial security, and social inclusion.

Research & Data-Driven Action: Conducting impact assessments, surveys, and evaluation studies to provide evidence-based recommendations for senior-friendly reforms.

Systemic Support & Public Awareness: Engaging with government bodies, corporate sectors, and NGOs to ensure sustainable solutions for long-term senior well-being.

Intergenerational Policy Building: Advocating for frameworks that connect seniors with youth and working professionals, fostering knowledge-sharing and mentorship.

Collaboration with FICCI on Active and Healthy Ageing

We are proud to collaborate with FICCI on its national initiative to advance Active and Healthy Ageing. Our Founder, Malti Jaswal, serves as Co-Chair of the FICCI Task Force on Active and Healthy Ageing—bringing ISF’s mission-driven insights to a multi-stakeholder platform aligned with the UN Decade of Healthy Ageing. This collaboration strengthens our commitment to advocacy, research, and ecosystem building for inclusive and impactful longevity solutions in India.